“We thought it would be really cool to take that to the next level and have them do an alternative-cast of the game," Matt Duarte, YES’ vice president of strategy and business development said.
The ESPN New York lineup consists of DiPietro & Rothenberg from 5:00 AM-8:00 AM, before airing the national ESPN Radio lineup from 8:00 PM-3:00 PM before The Michael Kay Show airs in afternoon drive from 3:00 PM-7:00 PM.
In addition to his work as the New York Yankees television play-by-play announcer, the Kay has worked with former Yankee Alex Rodriguez on ESPN's Sunday Night Baseball simulcast the "KayRod Cast".
"You get a little bit of everything. We get to see the board. We get to present. We get to have really interesting conversations. And by the way, here’s the 2-1 pitch."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."