Tag: Michael Mulvihill

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

FOX Sports 1 Viewership Continues to Rise

Television Derek Futterman Derek Futterman -
"I think we’re making great progress and we just want to continue that trend."

Michael Mulvihill Upped to President of Insight & Analytics at Fox

Television BSM Staff BSM Staff -
"We are thrilled to see Mike expand his portfolio and bring his unique talents to our FOX Entertainment Group and Tubi."

Michael Mulvihill: FOX Prioritizes NFC For Markets & Audience Size

Television BSM Staff BSM Staff -
“Why do we care so much about this when the AFC has so many good QBs?”

FOX: Americans Watched More World Cup Than March Madness

Television BSM Staff BSM Staff -
“One of the biggest factors in FOX’s success is the return of the US Men’s National Team to the competition.”

FOX Sports VP: ‘USFL Proves Spring Football As Valuable As Rising Properties’

Television BSM Staff BSM Staff -
"We want to show we belong in that category, and I think that happened.”

Baby Boomers Have All The Money, Brands & Advertisers Have To Pay Attention

Columns Ryan Glasspiegel Ryan Glasspiegel -
"So in the Boomers, sports leagues and networks are capturing an audience that is not only far wealthier, but far more enthusiastic about engaging with their products."

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."