"The reality is that there usually has to be a precedent set before somebody is in a position to capitalize off of that, and I'm certainly positioned to capitalize off of that. Make no mistake. I will be."
On Saturday, FOX grabbed 4,005,000 viewers for the Michigan-Indiana matchup in the Big Noon Saturday window, up 40% from 2021's Week 6 game of Maryland-Ohio State (2,870,000).
"The reality is that there usually has to be a precedent set before somebody is in a position to capitalize off of that, and I'm certainly positioned to capitalize off of that. Make no mistake. I will be."