Tag: Mike Carter

"Combined with Wednesday's Kickoff Game between the Patriots and Seahawks, which drew 25.1 million, both of NBC's opening-weekend NFL games cleared 25 million for the first time in a decade."

"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."

The 25-54 demographic dropped 33%.

"I do hope we can do multiple days, and this becomes a job, like not just an endeavor, not just a hobby. Not just something we're doing because we don't have another thing, but something we're doing because it's great, and we want to be a part of it."