"If you are a Boston Celtic, there is no better person to have on your PR team than Brian Scalabrine because he is effectively a PR wing for this organization."
"Clicks, views, and chatter might generate noise, produce a momentary ratings spike, and help you trend on Twitter, but that doesn't define success anymore."
"Over time you start to recognize that not every show can be great for any number of reasons. But the drive is always there. You never go in thinking you can mail it in today. None of us look at it that way."
"When high profile people are accessible anytime of the day by the entire world, they're going to hear a lot of noise. Sometimes those tweets are designed to generate a negative reaction, and our industry's most passionate people can't always look away."
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Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."