"At some point it's just going to be whatever we think every week is going to lead to the biggest ratings and the biggest numbers and the most money, that's what we're going to do and it's unfair to certain teams to do that."
"If all the Swifties out there decide they’re gonna descend on NBC and Peacock on Sunday night to watch Travis Kelce - and maybe catch glimpses of Taylor Swift in a luxury suite at MetLife Stadium - those numbers could go through the roof."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."