"The story is that ESPN has completely changed its philosophy. For decades, ESPN sold the network. It sold SportsCenter. It sold highlights. Now it sells personalities."
"For years, ESPN has been criticized for what it wasn't doing. Not enough promotion. Not enough storytelling. Not enough attention paid to certain properties. Fair or unfair, those critiques have followed the network through multiple eras. But right now, those conversations feel very distant."
In addition to the alterations in sports production, ESPN has announced changes in its original content division under senior vice president Brian Lockhart.
"If you look at what you really need for Flagship to be successful, you need the content – we’re good. You need the product – we’re good. And we need the enhancements to the product. Again, ESPN+ is the foundation."
ESPN is undergoing a reorganization to its content structure, as announced on Monday by Burke Magnus, the company’s president of content. Magnus sent an...
"The story is that ESPN has completely changed its philosophy. For decades, ESPN sold the network. It sold SportsCenter. It sold highlights. Now it sells personalities."
"For years, ESPN has been criticized for what it wasn't doing. Not enough promotion. Not enough storytelling. Not enough attention paid to certain properties. Fair or unfair, those critiques have followed the network through multiple eras. But right now, those conversations feel very distant."