Tag: MLB Viewership

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

MLB National Average Game Viewership Best Since 2017

Sports John Mamola John Mamola -
"MLB is averaging 2.28 million viewers per game across ESPN, FOX Sports, NBC Sports, and Netflix."

Netflix Reveals MLB Opening Night Viewership Figures

Sports BSM Staff BSM Staff -
"According to Nielsen Big Data + Panel, the game delivered an average minute audience of 3 million U.S. viewers in Live+Same Day viewing."

The World Baseball Classic Exposed MLB’s Biggest Issue

Columns John Lund John Lund -
"Baseball is still asking you to commit to a six-month relationship and promising it will get good later. That’s a tougher sell than it used to be in today’s microwave media landscape."

Can MLB Carry the World Baseball Classic Momentum Through All of 2026?

Columns John Mamola John Mamola -
"This year’s tournament didn’t just remind people why baseball matters. It reintroduced the sport to an audience constantly being pulled in a dozen different directions. The challenge now isn’t creating interest. It’s maintaining it."

MLB Commissioner Rob Manfred: League Is Prepared To Help Broadcasts With Main Street Sports Group Uncertainty

Sports BSM Staff BSM Staff -
"No matter what happens, whether it’s Main Street, a third party or MLB Media, fans are going to have the games."

Why MLB Cannot Consider Moving the World Series To Other Networks

Columns John Mamola John Mamola -
"In a time when every sport is chasing the next billion-dollar deal, baseball should remember what truly built its value — consistency, familiarity, and trust"

Rob Manfred Happy With Early MLB Playoff Viewership Figures

Radio BSM Staff BSM Staff -
"We’re going to have our highest ratings in 10 years. That’s a long time to go back, particularly given how the media landscape has changed"

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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

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Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.