Tag: MLB Viewership

"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

"The Thursday night game averaged 1.66 million viewers on Netflix, according to Nielsen."

"MLB is averaging 2.28 million viewers per game across ESPN, FOX Sports, NBC Sports, and Netflix."

"According to Nielsen Big Data + Panel, the game delivered an average minute audience of 3 million U.S. viewers in Live+Same Day viewing."

"Baseball is still asking you to commit to a six-month relationship and promising it will get good later. That’s a tougher sell than it used to be in today’s microwave media landscape."

"This year’s tournament didn’t just remind people why baseball matters. It reintroduced the sport to an audience constantly being pulled in a dozen different directions. The challenge now isn’t creating interest. It’s maintaining it."

"No matter what happens, whether it’s Main Street, a third party or MLB Media, fans are going to have the games."

"In a time when every sport is chasing the next billion-dollar deal, baseball should remember what truly built its value — consistency, familiarity, and trust"

"We’re going to have our highest ratings in 10 years. That’s a long time to go back, particularly given how the media landscape has changed"