"We don’t look at This Cowboy Life as a one-off project. We see it as an important first step in building a meaningful western vertical alongside voices and stories that genuinely connect with everyday people."
"The back and forth was absolutely engaging and teaching, understanding their mindsets of who made them them and what separates certain athletes from others."
'We have a lot of playoff games, but that drives your subs, your ARPU and your churn, and it is, just with the NFL, I think the premier content that we can do in the United States."
"We’d rather invest – if we saved a huge amount of money by not doing the NBA, it’s more money that we can spend on the quality content that we can make global that we think can strategically help us."
"We don’t look at This Cowboy Life as a one-off project. We see it as an important first step in building a meaningful western vertical alongside voices and stories that genuinely connect with everyday people."
"The back and forth was absolutely engaging and teaching, understanding their mindsets of who made them them and what separates certain athletes from others."