Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."
"NBC had the Super Bowl in the middle of the Olympics. Then had the NBA All Star game in the middle of the Olympics. But they’re not going to stop having the Olympics. They still want their Olympics prime time, so they moved everything up."
"If the FS1 program is destined to be a success, it must play by a different set of rules. It must adapt to the changing landscape while also keeping its authentic Barstool Sports feel"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."