"Your day-to-day ability to transact on Nielsen currency remains completely unchanged, and this hiatus has no impact on our PPM services for Audio or TV."
"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."