One morning show told me they didn’t make the hockey win a focus because women don’t care about sports. That, to me, was like saying male-targeted news radio shouldn’t have mentioned the Nancy Guthrie story because men don’t care about kidnappings.
Previous installments featured Trisha Yearwood with Lainey Wilson and Eric Church with Jelly Roll. It's become a signature element of the CRS schedule.
"This isn’t about blaming Nielsen. It’s about accepting the environment we’re in. Digital platforms didn’t wait for radio to adjust. They trained audiences to expect immediacy. They reward speed, clarity, and payoff. Now traditional measurement reflects those expectations."