"As this landscape changes, it’s important to find ways to deliver the product in the way people are consuming the game these days. So it’s a challenge. … I think we’re all optimistic that we can get to a good place."
The twelfth annual festival, which will showcase performances by renowned artists such as Brooks & Dunn, Thomas Rhett, Rascal Flatts, Sam Hunt, Megan Moroney, Bailey Zimmerman, and Nate Smith.
"As this landscape changes, it’s important to find ways to deliver the product in the way people are consuming the game these days. So it’s a challenge. … I think we’re all optimistic that we can get to a good place."