"This is a beaten down fan base, and this is a beaten down media. That's just a fact to life. This is the worst team in the NBA over the last 40 plus years."
"The NBA has a long history of collaborating with talented creators who share our commitment to bringing the excitement of our games and events to fans around the world."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."