YouTube's Brandcast 2026, its branding for its advertiser upfront, took place on Wednesday night. There were two key announcements at the event.
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"We are thrilled to enter into a multifaceted global partnership with YouTube to be the future home of the Oscars and our year-round Academy programming"
"We aged down their audience because we could actually allow that content now to live alongside all of this other amazing, creator-first sports content that was happening on YouTube"
Over the last several years, YouTube has engaged in business ventures within the sports media space, arguably headlined by a seven-year deal worth a...