"FM is just one distribution point in a much larger ecosystem that includes streaming, podcasts, satellite and whatever comes next. The goal is no longer to own a frequency. It's to own every moment a sports fan wants to listen."
Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.
"Russini and New England Patriots head coach Mike Vrabel reportedly worked together to coordinate their responses to The Post. Rather than calling her direct bosses first, The Times states she reached out to New York Times Company CEO Meredith Kopit Levien."
"Skepticism is harder to shake than criticism. Once people start questioning how you obtained information instead of simply consuming it, the dynamic changes."
"Why would you get in a bikini and hug and cavort with a head coach of a league that you cover? Then I'll just ask you this, if you were her husband, what would you say?"
Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.
"You want to crystalize the story as fast as possible. Cut through the fat. Don’t waste time when you’re on the air, just like you don’t waste space when you’re writing... The reporting background frames everything we do."