"We don't have billboards, we don't have advertising, we don't have any marketing money. So the best thing to do is to take our show and our message out on the road, and I think it's paramount to do that. If you want to make noise, you gotta make it yourself."
Speaking with that one person is essential to your success. Every fan is a gift, and in today's segmented media landscape, those interactions matter more than ever.
"The demand for this was overwhelming, from the audience and the advertisers. The first rule of mass media is to give the people what they want, so I'm honored and happy to do it."