Tag: News Radio
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Radio Has Unique Power in Product Placement
"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."
Why ABC News Radio Moved to the Center of the Newsroom
"We used to have our own building. Then we were on a different floor. Now we're helping make the decisions and decide what that news budget is for the day, what's going to work for radio."
WTOP to Revamp Sports Coverage, Promotes Rob Woodfork to Senior Sports Analyst
“We are excited to announce Rob’s promotion. This is a key part of our long-term strategy to transform how we cover sports."
How News/Talk Radio PDs Would Handle President Donald Trump Calling Out Their Talent
"I would die to have audio of him calling out one of my hosts. Could you imagine what you could do with it?"
Why a News/Talk Radio Fill-In Host’s Job Isn’t to Sound Like the Regular Host
Bring your perspective, your pacing, your instincts. If that means the show sounds different for a day or a week, that's not a failure.
Sid Rosenberg: ‘I’m Considering’ Running for Mayor of New York
"If I decide to run, I'll run, and I'll win. I won't get 7%, I can promise you that."
News/Talk Radio Needs to Copy Country Radio’s Charitable Endeavors
News/talk has the audience. It's got the reach. It's certainly got the passion and the credibility. Now it needs the focus.
830 WCCO’s Brad Lane Is Back After Heart Attack — and More Passionate Than Ever About Radio’s Future
"One of my old bosses challenged his teams with two words: surprise and delight. We like to do that every day with our shows. We have to touch an emotion, and that's when you build a connection with fans who listen."
John Catsimatidis: We’re Expanding 77 WABC to News, Talk, and Music Brands Like the BBC
"The BBC has BBC One, BBC Two, BBC Three, right? We're going to have WABC one, WABC two, WABC three, and we're going to do all of the above."
Quick Customer-Service Wins Music Radio Can Use to Secure Listener Loyalty
"Companies that empower their teams with tools to actively listen and respond effectively deepen listener loyalty."