Tag: News Radio

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ESPN’s Latest Layoffs Continue the Slow Death of Sports Media’s Middle Class

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"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."

The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

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"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

92.5 WXTU’s Nicole Michalik Discusses Crossing Over From Pop to Country

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"If vinyl records can have a sexy comeback so can radio."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

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Shark Week works because it's built, engineered, and marketed

News & Sports Is A Perfect Marriage For Sales

Columns Jeff Caves Jeff Caves -
"Plenty of sellers have a news talk/sports talk combo to sell especially if they are in AM-heavy clusters."

Two Great Formats, One Kickass Supersite

Columns Jason Barrett Jason Barrett -
"This is a strategic move aimed at making things easier for the reader, and showcasing the best of two great brands and formats on one kickass supersite."

News Talk Talent Should Be Selling Themselves

Columns Jeff Caves Jeff Caves -
"Endorsement partnerships renew 4x—6x better than non-endorsement deals and can last for years, withstand every business downturn, budget cut, or even a pandemic."

Programmer Perspectives: News and Sports Talk Radio Aren’t Much Different

Columns Jason Barrett Jason Barrett -
"A sports radio station needs be fun to hang around with. A news talk station has to be trustworthy."

Barrett News Media Has Arrived!

Columns Jason Barrett Jason Barrett -
"This is our first journey into covering the world of news media, and we're excited about the opportunities and challenges ahead."
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The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

Columns 0
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

92.5 WXTU’s Nicole Michalik Discusses Crossing Over From Pop to Country

Features 0
"If vinyl records can have a sexy comeback so can radio."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

Columns 0
Shark Week works because it's built, engineered, and marketed

New Game Lets Radio Pros Win the Ratings War

Features 0
"The way that the game is developed, the FCC ownership regulations match the time. It gradually loosens to what we have today,"