"This was Michael Jordan. The face of the NBA’s greatest era. The man who helped make the original NBA on NBC a cultural phenomenon. The opportunity to put him back in that environment should have been impossible to screw up. And somehow, NBC did."
Tuesday's tribute worked because it felt honest, not staged. Consequently, it's the kind of moment that reminds viewers why they tuned in beyond the headlines.
Martinez will spend much of her time in the field, covering the diverse communities of Chicago, while also teaming with Cisco Cotto each morning from 6:00 a.m. to 9:00 a.m. CT.
“Their support of the Foundation’s charitable mission and their leadership in the broadcast industry is commendable,” said Scott Herman, Chairman of the Broadcasters Foundation of America.
"This was Michael Jordan. The face of the NBA’s greatest era. The man who helped make the original NBA on NBC a cultural phenomenon. The opportunity to put him back in that environment should have been impossible to screw up. And somehow, NBC did."
Tuesday's tribute worked because it felt honest, not staged. Consequently, it's the kind of moment that reminds viewers why they tuned in beyond the headlines.