I've always thought it was brilliant for ESPN to license its brand to local radio stations. This is an even bigger, and perhaps smarter, play for Nexstar.
“Serving local communities is central to Nexstar’s mission, and we are honored to play a role in informing the electorate and supporting the democratic process.”
Nexstar Media Group CEO Perry Sook previously told company employees that he believes NewsNation will ultimately become the "exclusive wire service and national news partner" for all of its local news operations.
It's the kind of moment that should stop people, regardless of their politics, and make them say, yeah, this is f---ing awesome. Fox News seems to understand that instinctively. Whether MS NOW and CNN can get there is the real question.