"The most successful sellers don't sell commercials. They sell solutions and solve problems. When they broaden their conversations and ask, "What challenges are you trying to solve?" entirely new business begins to appear."
"The NFC West rivalry rematch, which determined the conference’s representative in the Super Bowl, posted a 4% increase over last season’s NFC Championship Game on FOX."
"The most successful sellers don't sell commercials. They sell solutions and solve problems. When they broaden their conversations and ask, "What challenges are you trying to solve?" entirely new business begins to appear."