NFL Sunday Ticket is currently available through YouTube and YouTube TV as part of a media rights deal valued at a reported $2 billion annually over seven years.
Users have seen a "build a multiview" option recently which allows you to build your own multiview versus having to choose one of YouTube TV's premade options.
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."