Tag: Nielsen Measurement

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Inside ESPN’s Bad Week: Leaks, Layoffs, and a PR Strategy Gone Wrong

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"ESPN is exceptional in so many areas that when the company makes a rash of mistakes handling personnel matters it's surprising."

Why Facebook’s New Video Feed Matters for News Media Creators

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If your newsroom or your channel walked away from that platform, now's a good time to reconsider.

Can AM/FM Radio Survive the Smartphone-Integrated Car Era?

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This study should be yet another wake-up call for our industry.

What Managers Should Learn From ESPN’s Latest Round Of Layoffs

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"There is a responsibility that comes with making these decisions, not just in who is let go, but in how the news is communicated. When that control slips and information leaks before leadership delivers the message directly, it doesn't just create headlines—it erodes trust.

Why Nielsen Rules for Digital Advertising Impressions Need a Refresher

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.

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Why Facebook’s New Video Feed Matters for News Media Creators

Columns 0
If your newsroom or your channel walked away from that platform, now's a good time to reconsider.

Can AM/FM Radio Survive the Smartphone-Integrated Car Era?

Columns 0
This study should be yet another wake-up call for our industry.

What Managers Should Learn From ESPN’s Latest Round Of Layoffs

Columns 0
"There is a responsibility that comes with making these decisions, not just in who is let go, but in how the news is communicated. When that control slips and information leaks before leadership delivers the message directly, it doesn't just create headlines—it erodes trust.

How Talent Feel About Audacy’s Expansion Into Sports Radio’s Future

Features 0
"It's a positive to merge with SiriusXM. It is interesting that all these competitors in the arena are now joining forces. That never would happened ten years ago."