Tag: Nielsen Media Research
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Nielsen: 2/3 of NFL Radio Listeners Have More Than $75K Household Income
On average, NFL listeners are 25% more likely to have a household income over $75,000 and also 25% more likely to have a college degree or higher education.
Nielsen: Phillies Wild Card Series Amassed a 51.4 Share for In-Home Listening
"Some people forget about the passion associated with radio."
Nielsen: Sports Television Viewership Up 360%
The return of football to television this past August helped drive an upsurge in television viewership, propelling the total share of linear television to...
FS1 Surpasses ESPN in Cable Distribution
"As of last measurement, ESPN is in nearly 71.321 million homes while FS1 is available in 71.375 million."
Nielsen: Linear TV Viewership Continues Decline, Sports Is Exception
The findings accentuate the importance of direct-to-consumer broadcast platforms, free ad-supported television providers and streaming rights.
Study: Sports Radio Improved Monthly Reach in Last Year
The study affirmed that radio reaches a larger share of American consumers than any other media platform, including 91% of adults 18 or older.
Roku Enters Live Sports Space With Formula E Deal
“We’ve been finding our way toward having our own offering from a sports standpoint for a little while now."
Ken Carman: You Don’t Have to Watch NBA Finals if You Aren’t Doing National Show
“I can go to bed; no big deal.”
Nielsen Releases List of Markets Where Most People Use AM Radio
"In a recent survey, Nielsen Media Research found that AM radio still reaches over 82.3 million Americans on a monthly basis"
Nielsen to Introduce Mobile Diaries in 2025
“I think it’s going to be a game changer for our smaller markets in terms of accurately capturing and measuring audiences.”