Tag: Olympic Games

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

NFL Partners With TMRW Sports To Launch Professional Flag Football League

Sports BSM Staff BSM Staff -
"Selecting TMRW Sports represents an important step in our long-term commitment to growing flag football and supporting the world-class athletes driving its momentum."

Rebecca Lowe Named Daytime Host for NBC Sports’ Coverage of 2026 Winter Olympics

Sports BSM Staff BSM Staff -
"Rebecca is a natural in our daytime window as she seamlessly transitions live from sport to sport while incorporating analysts and conducting entertaining interviews"

NBCUniversal Partners With iHeartMedia for Exclusive Milan Cortina 2026 Olympic Winter Games Audio Partnership

Radio BSM Staff BSM Staff -
"Coming off the tremendous success we had in Paris, we’re excited to renew this partnership with iHeartMedia and provide fans with the best Olympic audio content"

Scott Hanson Returning To Host 2026 Olympic Winter Games ‘Gold Zone’

Television BSM Staff BSM Staff -
“I’m thrilled to be back hosting Gold Zone on Peacock for the Winter Olympics in February!”

NBCUniversal Announces Milan Cortina 2026 Olympic Games Programming Plans

Television BSM Staff BSM Staff -
"The time zone allows us to mimic our Paris programming and coverage strategy on NBC and Peacock, which was widely praised and highly consumed."

NBCUniversal Presentation of Paris Olympics Garners Strong Viewership in Opening Weekend

Television BSM Staff BSM Staff -
The NBCUniversal presentation of the Olympic Games Paris 2024 is off to a fast start with thrilling moments and medal ceremonies throughout the early...

ESPN Announces Multiplatform Coverage of 2024 Summer Olympics

Television BSM Staff BSM Staff -
NBCUniversal is the official U.S. rightsholder of the Olympic Games Paris 2024, thus other networks aiming to cover the action, such as ESPN, are...

Jac Collinsworth Joins NBC ‘GoldZone’ for Olympic Games Paris 2024

Television BSM Staff BSM Staff -
Jac Collinsworth has been added to the hosting rotation of Gold Zone, the whiparound show airing on Peacock throughout NBCUniversal’s coverage of the Olympic...

Michael Phelps Joining NBCUniversal Coverage of Olympic Games Paris 2024

Television BSM Staff BSM Staff -
“With his ability to analyze and entertain, our viewers are in for another gold-medal performance.”

NBC Sports Announces Olympic Commentators for Swimming, Diving, Track and Gymnastics

Television BSM Staff BSM Staff -
In swimming, Dan Hicks, covering his 14th Olympics, will once again work with Rowdy Gaines.
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Why TikTok Followers Don’t Equal Radio Talent

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Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."