"I think fans are smarter than ever now. Because football is such a big tent, you can find pockets of the audience with every level of knowledge and preference for analysis."
"Peyton Manning has put together – whether it’s his own thing or the group of people that he’s put together – he is able to produce compelling football television."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."