Tag: Online Advertising

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Tony McGinty Takes Afternoons at 107.3 Cleveland Alternative

"Northeast Ohio listeners gain a familiar voice in an established afternoon timeslot"

The Industry According To: Keith Dakin, Connoisseur Media

"Generic, boring radio will be the end of us. It is not Spotify."

How Local Radio Expands Audience Through Partnerships

"Tear down the traditional thought of competitive ownership groups and start thinking about how you can build shared audiences."

Why Radio’s Best Stories Aren’t Really Overnight Wins

"Great programmers don't wake up one day with an instinct for finding talent or coaching personalities."

Senate Passes Bill Limiting Online Ads to Minors

"Kids, families, and parents have waited far too long for Congress to pass legislation and stop Big Tech’s relentless tracking and targeting of children and teens online."

Google is Trying to Change the Online Advertising Game in the Worst Possible Way

Google is no longer saying what your needs and habits are but what they think your needs and habits should be.

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The Industry According To: Keith Dakin, Connoisseur Media

"Generic, boring radio will be the end of us. It is not Spotify."

How Local Radio Expands Audience Through Partnerships

"Tear down the traditional thought of competitive ownership groups and start thinking about how you can build shared audiences."

Why Radio’s Best Stories Aren’t Really Overnight Wins

"Great programmers don't wake up one day with an instinct for finding talent or coaching personalities."

Clip Culture Is the Necessary Evil Every Sports Media Talent Must Learn To Live With

"The same clips that invite criticism also introduce your work to thousands of potential new listeners, viewers, and subscribers who otherwise may never discover your show. In today's media landscape, discovery rarely begins with a radio dial or a podcast app. It begins with an algorithm."