"According to Bloomberg, the deal is worth a reported seven figures and is one of two new licensing partnerships designed to add a more conversational, pop culture-infused layer to The Athletic’s sports coverage"
"The only ones likely to benefit from this potential purchase are the NFL and ESPN. The consumer will again be overlooked, asked to pay more for the same product they already enjoy—all in the name of business."
"If Torre truly feels that the league is just now paying attention to what he’s saying on the national platforms he’s featured on, maybe he’s learned nothing from what he’s already found out."
"But this means that as I type this to you, right now, our weird little show about journalism is genuinely independent – and searching for a new licensing partner (more good news on that front soon, I hope)."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."