"I do think if I was FOX and ESPN, I’m not sure I want Apple in the marketplace, frankly. I don’t want somebody with pockets that are that deep as a rival if I can afford it."
"Once LA was out of the deal, that's a wrap. The only other television market worth a damn in this thing is the Bay, and those two teams are terrible."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."