"Whether people love it, hate it, or are simply curious about it, they're going to be talking about it. That's exactly why CBS should want it on broadcast television."
"We have found that on average, the folks watching UFC on Paramount+ are 15 years younger than our average audience before UFC, so for us that’s a massive unlock."
"The long-running series has played a significant role in growing the UFC’s audience. It has also helped develop fighters who later became champions and stars."
"Whether through groundbreaking technical innovation or compelling, character-driven storytelling, we are proud to recognize their outstanding achievements at this year’s Sports Emmy Awards."
"Roger Goodell isn’t apologizing for wanting more — more games, more viewers, more revenue, more reach. Because as long as fans keep showing up, turning on the television, clicking the stream, and arguing about every call online, the NFL has no reason to slow down."
"The arrangement resulted in more than 2.47 million viewers watching the fights on CBS, marking the largest audience the UFC has generated on traditional television in the last 10 years."
"This partnership with UFC marks a defining moment for bet365 as we accelerate our growth globally and deepen our commitment to sports where live action and fan engagement are inseparable."
"The experiment of a paid subscription didn't work. Do I think we're going there at some point in the future? Maybe five years, maybe 10 years? I agree with that, but we were early."