Tag: Paramount+

"This is the first time that CBS has aired a pre-event special on the network."

"The event generated an estimated 64 billion media impressions valued at $1.1 billion across broadcast and online platforms."

"The day we announced that we did a $7.7 billion deal, the executives at the NFL said, "How the f**k did we not get this money, and how did we not know that kind of money was sitting open."

"According to Paramount+, of that 8.2 million average, 7 million viewers came from the U.S. and 1.2 million from Latin America. Additionally, the event reached 17 million total unique viewers — those who watched at least one minute of the broadcast."

"I just got off the phone with David Ellison [Founder and CEO of Skydance Media]. He's going crazy. Out of the gates from the first fight, the fight exceeded all their expectations."

"I can’t afford it. There’s no fu**ing way we can do this again. I’ll never do the Sphere again, and we’ll never do this again."

"For UFC fans all over the world, this is a very unique experience for everybody."

"Whether people love it, hate it, or are simply curious about it, they're going to be talking about it. That's exactly why CBS should want it on broadcast television."

"We have found that on average, the folks watching UFC on Paramount+ are 15 years younger than our average audience before UFC, so for us that’s a massive unlock."

"The long-running series has played a significant role in growing the UFC’s audience. It has also helped develop fighters who later became champions and stars."