Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."
The first-of-its-kind experience will center on cultural conversations through the game of baseball featuring both current and former Latino MLB players.
"And the reason I'm here, it's not because of the camera, it's actually because it gives me an opportunity to remain linked to the game, remain linked to what's going on, the different changes the game is offering right now, adjusting to different things."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."