"I was obsessed with football from an early age. Of course, I envisioned being the man and winning Super Bowls, never having to work again. That obviously didn't happen, but I knew media was an option."
"Simms is calculating, and I mean that in a good way. He knows what he is going to say and the reaction he is going to get. He is an intelligent commentator who wants whatever airtime he has to be valuable and memorable."
"At some point it's just going to be whatever we think every week is going to lead to the biggest ratings and the biggest numbers and the most money, that's what we're going to do and it's unfair to certain teams to do that."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."