"The most successful sellers don't sell commercials. They sell solutions and solve problems. When they broaden their conversations and ask, "What challenges are you trying to solve?" entirely new business begins to appear."
"At some point it's just going to be whatever we think every week is going to lead to the biggest ratings and the biggest numbers and the most money, that's what we're going to do and it's unfair to certain teams to do that."
"The most successful sellers don't sell commercials. They sell solutions and solve problems. When they broaden their conversations and ask, "What challenges are you trying to solve?" entirely new business begins to appear."