"The game will be available in more than 240 countries and territories, with no subscription or Prime membership required, signaling a major expansion of the NFL’s international footprint"
"The numbers represent NBC Sports’ biggest NFL Kickoff Weekend since 2015 and the second-highest audience ever to open Sunday Night Football in its two-decade history"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."