Tag: Podcast Advertisers

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Why First Take Has Earned the Right To Continue Embracing Debate on ESPN

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"Viewers know exactly what they're getting from First Take, just as they know what to expect from Pardon the Interruption. When a formula continues to deliver results and remains central to a show's identity, changing it during growing success rarely makes sense."

Barrett Media Retooling Website and Strategy for the AI Search Era

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"The point of creating and distributing content is to serve it to an audience that values it, and connect partners to it who can grow their businesses by being associated with it."

20 Brands In 20 Days: Chase Daniels, Q104 and Star 102 Cleveland

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"They can forgive a bad break, a bad song, a bad ad. But they can't wait for it to be good. If you're doing it right, they'll stay. If you're not, they'll leave."

Is It Time to Abolish the FCC Entirely?

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What's so unusual is the opposition coming from the right, not just the expected criticism from the left.

Top 15 Brands Using Podcast Advertising Increase Spending By 16% in May, Magellan AI Data Shows

Business BNM Staff BNM Staff -
BetterHelp reclaimed the top spot in podcast ad spending, increasing its investment by 8% month-over-month to $5.8 million.

Top Podcast Advertisers Spent More Than $50 Million in March, Magellan AI Data Shows

Business BNM Staff BNM Staff -
T-Mobile overtook BetterHelp as the top podcast advertiser in March.

11 of Top 15 Podcast Advertisers Decreased Spending During February, Magellan AI Data Shows

Business BNM Staff BNM Staff -
The top 15 podcast advertisers spent an estimated $43.6 million in the space, the projections from Magellan AI show.

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Barrett Media Retooling Website and Strategy for the AI Search Era

Columns 0
"The point of creating and distributing content is to serve it to an audience that values it, and connect partners to it who can grow their businesses by being associated with it."

20 Brands In 20 Days: Chase Daniels, Q104 and Star 102 Cleveland

20 Brands in 20 Days 0
"They can forgive a bad break, a bad song, a bad ad. But they can't wait for it to be good. If you're doing it right, they'll stay. If you're not, they'll leave."

Is It Time to Abolish the FCC Entirely?

Columns 0
What's so unusual is the opposition coming from the right, not just the expected criticism from the left.

How Jason Myrtetus Proves Authenticity Leads to Purpose Through His Battle With Cancer

Features 0
"The responses I’ve received, it’s humbling. In our divided world today, especially on social media. This entire journey has renewed my faith in humanity. There are still a lot of really good people out there."