Tag: Podcast Advertisers

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Why Sports Radio Cannot Ignore The FIFA World Cup This Summer

"When millions of people are tuning in to the biggest sporting event on the planet, hosted in your own backyard, sports radio doesn't have the luxury of pretending it isn't happening."

Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

"It offers a voice that reminds the listener that somebody is actually there."

Top 15 Brands Using Podcast Advertising Increase Spending By 16% in May, Magellan AI Data Shows

BetterHelp reclaimed the top spot in podcast ad spending, increasing its investment by 8% month-over-month to $5.8 million.

Top Podcast Advertisers Spent More Than $50 Million in March, Magellan AI Data Shows

T-Mobile overtook BetterHelp as the top podcast advertiser in March.

11 of Top 15 Podcast Advertisers Decreased Spending During February, Magellan AI Data Shows

The top 15 podcast advertisers spent an estimated $43.6 million in the space, the projections from Magellan AI show.

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Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

"It offers a voice that reminds the listener that somebody is actually there."

Inside Manraze: How Def Leppard and Sex Pistols Members Formed a Trio

"Oh, he's in that bloody heavy metal band"