Tag: Podcast Messaging

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Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

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You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

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"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

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"For TikTok, every retained interaction is valuable."

Why MS NOW Stopped Fighting the Bias Label in Daytime

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Nobody watches MS NOW's daytime shows for straight news, then flips to Fox News or Newsmax for conservative opinion. That kind of audience crossover just doesn't happen, and pretending otherwise is a losing strategy.

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

Columns John Mamola John Mamola -
"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

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Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

Columns 0
"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

Columns 0
"For TikTok, every retained interaction is valuable."

Why MS NOW Stopped Fighting the Bias Label in Daytime

Columns 0
Nobody watches MS NOW's daytime shows for straight news, then flips to Fox News or Newsmax for conservative opinion. That kind of audience crossover just doesn't happen, and pretending otherwise is a losing strategy.

Why Nielsen Keeps Sweetening The Deal For PPM Panelists

Columns 0
Your question may be, "Does this matter to me?" Yes, it does, because you can play the game along with Nielsen.