"According to reporting by Sports Business Journal, Netflix's July 13 Derby broadcast averaged 5.3 million viewers.. That's the lowest total since 2003, when ESPN drew 5.2 million for the event."
"We're going to spend a lot of time making sure the marketplace is ready for that data when it debuts and that publishers are aware of it as well and ready to be shown within that tool. That's what we're focused on right now."