Tag: Podscribe

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The Big 12 Didn’t Land a Monster Deal — It Sold Its Soul for Peanuts

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"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."

Two Years Later, Audacy’s WCBS 880 Decision Looks Smarter Than Ever

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Two years later, the numbers back up the decision. Audacy's willingness to partner across the industry has paid dividends well beyond New York.

Laid Off By Innovation? Use AI To Get Hired Faster, Part 2

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Last week, I shared the first five prompts media...

Spotify’s Explicit Music Drop Reveals a Bigger Shift for Radio

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One statistic caught my attention this week, and it...

Sports Podcasts Continue To Dominate Large Scale Advertising Campaigns In May

Business John Mamola John Mamola -
"New Podscribe data shows seven of the top ten spenders targeted sports as their primary genre in May."

Podcast Industry Taskforce Reportedly Working To Correct Definition, Measurement Issues

Business John Mamola John Mamola -
"What ends up happening is when advertisers are deciding whose budget this is to come out of, there's oftentimes a tug of war, or it gets orphaned, because nobody knows."

Audacy Announces Measurement Partnership With Podscribe

Business BSM Staff BSM Staff -
"This collaboration reflects our shared commitment to independent, industry-leading measurement and gives advertisers clearer insight into performance so they can grow in audio."

Acast Severs Ties with Spotify Analytics After Podscribe Deal

Business BNM Staff BNM Staff -
“Podscribe’s track record in delivering accurate and insightful attribution solutions – which are certified at the highest level – is exceptional."

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Two Years Later, Audacy’s WCBS 880 Decision Looks Smarter Than Ever

Columns 0
Two years later, the numbers back up the decision. Audacy's willingness to partner across the industry has paid dividends well beyond New York.

Laid Off By Innovation? Use AI To Get Hired Faster, Part 2

Columns 0
Last week, I shared the first five prompts media...

Spotify’s Explicit Music Drop Reveals a Bigger Shift for Radio

Columns 0
One statistic caught my attention this week, and it...

Kyle Long Opens up About His Dream Role With The NFL Today on CBS Sports

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"This opportunity is something I’m not taking for granted. It’s cliche, but it’s a lifelong dream of mine since I was old enough to realize what goals are."