"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."
"It's not about ratings anymore. Ratings are irrelevant. It's now subscriptions and churn. Do you create new subscriptions? Because that's the money. Yes, they sell ads, and yes, they want to sell more, but that's not the primary source of revenue."
"Some estimates suggest the league could seek a doubling of its current deals. By comparison, media companies appear far more cautious, with expectations reportedly landing closer to a 25% increase."
"The streaming platform also delivered a younger overall audience. The median viewer age for NBA on Prime landed at 46.9, nearly a decade younger than the 56.0 average on linear television."
"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."