"PTI has always chosen to be different from everything else on ESPN, dating back to the moment it first hit the airwaves. It has continued to resist changing its core formula despite trends within the industry and within the network itself. So, why change now?"
"The same competitive forces that have already devastated local newspapers now seriously threaten broadcasters and their services to local communities.”
“Today’s advertisers want more than audience delivery. They want insight, clarity, and a stronger connection between marketing decisions and business results.”
“Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”
A mascot can always protect the brand because it can't age out of the demo, hold you hostage during a contract negotiation, get poached by a competitor, or go on Facebook and rant about the President.
Whether radio leaders want this to be true or not, the data is unambiguous: in radio, people are the commodity. Listeners want entertainment. They want connection. They want it for free.
For too many stations, their email newsletter is filled with a multitude of random items. Contests, appearances, sponsorships, and ads. They have minimal value for the consumer.
Your feedback will help me talk to the faculty about what can be improved in terms of turning out high-quality graduates ready to take on the media world.
iHeartMedia owns more than 850 terrestrial radio stations. Meanwhile, SiriusXM currently has 33 million subscribers, according to its latest financial results.