When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).
“We tried consultants before and it didn’t work.” Then you hired advisors, not executors. Fractional works because it stays in the system long enough to adjust, learn, and deliver.
"I’m excited to lead iconic brands like HOT 97 and WBLS alongside La Luna, La Buena, and WMBC, and to work with a leadership team that is building something special."
In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.
Scott Shannon always said, “The greatest radio stations are created on a typewriter.” Sadly, that’s an area where many stations miss the mark these days.
Thank you for checking out ‘The Industry According To’. This series runs each Tuesday, and features radio and record industry executives, managers, programmers, talent,...
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).