Tag: Radio Business
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Gordon Borrell Believes in the Bevy of Options Available to Local Advertisers in 2024
"Advertisers are willing to experiment. They've got twice as many choices out there today."
Cumulus Media Reports 2.5% Revenue Drop During 2nd Quarter
"While the advertising outlook remains uncertain, our advertisers continue to be focused on when – not if – they’re going to return to more typical spending levels."
‘Unprecedented’ Political Advertising Lifts Local Advertising Revenue Forecasts
Despite the new figure being less than what was originally projected, it is a 9.5% increase compared to 2023.
Urban One CEO Alfred Liggins to Speak at the 2024 BNM Summit
The 2024 BNM Summit is just thirty nine days away from taking place in Washington D.C.. Media professionals looking to attend the show can...
It’s a New Day For Barrett Media
"What you see on this website, and in your inbox through our daily newsletters is the result of passion, investment, love, knowledge, and hard work."
Audio Advertising More Memorable Than Other Mediums, New Veritonic Survey Shows
“If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.”
Local News Becoming Less Prevalent on Radio, New RTDNA Study Shows
68.4% of locally-owned operations air local news updates, while 54.1% of non-locally owned outlets do the same.
AM/FM Radio Still Largest Spoken Word Audio Medium, Podcasting Closing Gap
“Podcasting’s share of spoken word will almost surely surpass that of AM/FM within a few more years.”
The Radio Industry May Be the Last One Standing
At this point, radio may be in the best position of all.
Crowd React Media Study Highlights Spanish Language Media Consumption
53% claimed they were regular news/talk listeners, dwarfing that of other formats like sports (26%).