Tag: Ratings

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

FOX Touts Big Noon Kickoff, Big Noon Saturday Ratings Increase

The network's Big Noon Saturday game is averaging 7,160,000 viewers which is up 18% from the first three weeks of 2021 (6,053,000 viewers).

The NFL Sees Best Ratings Week Since 2016

The network-wide average of 18.5 million viewers was up 7% from the same Thursday-Monday period last season, according to the NFL.

Nearly 20 Million Tune In For ESPN’s Monday Night Football, ManningCast Up 86% Over 2021 Debut

ESPN reported that 19,845,000 viewers tuned in for the season debut across ESPN, ABC, ESPN2, ESPN+ and ESPN Deportes.

Research Your Ratings Story to Sell Your Station

Make sure you have a rating story that you can buy into, and then you can sell others on what you believe.

ESPN Grabs Largest May Viewership Since 2015

The network announced that due to large audience increases for the NBA, NCAA Softball, the PGA Championship and Formula One, it finished its strongest May in seven years.

P2s: The Secret To Ratings Growth You Need To Embrace

"They like sports, but maybe don't love them. Maybe they do love sports, they just don't make it the center of their lives the way many of our P1s are known to do. All they want when they are in the car or at their desk is an escape."

Don’t Rely On Ratings To Make Sales

"Remember, we want to be thinking about the renewal and if ratings are what gets you the sale, and those ratings drop, what now?"

BSM Podcast – Season 2 – Episode 9 – Dan Mason – CBS Sports Network

On the 9th episode of Season 2, radio executive turned play by play announcer Dan Mason joins the show to discuss the various stages...

Houston Radio Ratings Down In July

Here’s the July sports radio report from Nielsen Media. Again, it was a slow month for the four sports stations (one of which, KGOW,...

Sports Hub Leads Boston Ratings

For the seventh straight three-month ratings period, 98.5 The Sports Hub finished as the top-rated station in Boston according to Nielsen Audio data. The Sports...

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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."