Middlekauff explained his career steps to Adam Schein, detailing his journey through college sports before ultimately moving into the sports talk game.
"I’m going to give you football information, I’m going to give you my opinions right or wrong, and I’m going to give them to you strongly and honestly."
"I knew that if I wasn’t going to follow through with my intended career path of being in sports media and covering baseball and the Red Sox, I at least want to do something my parents are proud of."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."