Tag: Robert Ford

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Astros-Mariners First MLB Playoff Series With Two Black Radio Broadcasters

Radio BSM Staff BSM Staff -
"There are only two African-American play-by-play broadcasters in the Majors," Ford said, "and there have only been four ever."

There’s No Such Thing As Too Much Prep

Columns Andy Masur Andy Masur -
"Baseball is filled with numbers, stats and tons of information provided by the team. From all of that, you have to decide what is important to your listening audience."

The Voices of Major League Baseball – Part 2

Columns Jason Barrett Jason Barrett -
This is the second installment of our three part series highlighting the radio voices of Major League Baseball. 30 media members from across the...

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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."