Tag: Rock Radio Programming
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Rock Radio Garage Sale: Programming Strategy for Working Listeners
"Five unused columns, a few missing parts, priced to move. No reasonable offer refused."
Discovery Channel’s Shark Week Holds a Radio Strategy Secret
Shark Week works because it's built, engineered, and marketed
Bryan ‘Crash’ Edwards Lands Afternoon Drive at The Bone
" I'm incredibly excited to join The Bone and reconnect with listeners every afternoon."
Rock Radio’s Playbook for Winning the Second Half
Carpe diem… zeitgeist… make hay… be present. Whatever phrase you choose, it matters for RockTernative brands and talent. Showing up in the moment matters.
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The Secret Weapon Inside Every Successful Rock Radio Countdown
"just another countdown" becomes a "holy sh!t" countdown.
Rock Radio & 7-Eleven: Same War, Different Street
From Big Gulps to Big Cume, It’s All About Location, Loyalty & Foot Traffic
What If Dave Grohl Wrote Your Radio Station’s Liners
Would Dave read our liners as written? Would he hype a remote like it’s Coachella? How would he invite you to a bar night?