"Our business model all starts with we’re local content creators and not trying to get out of our way as it relates to distribution wherever our audiences are. That's where we want to go. Capped off with not a national sales strategy, but more hyperlocal"
“We got in early, and first in wins in a lot of cases, and again, just the evolution and the talent along with it, but being on FM was absolutely paramount to our success.”
KTAR News has announced Martha Maurer will serve as the station's new program director.
Maurer has been with the station since 2012, ascending from the...
"Ryan Hatch, a previous programming leader for both stations, is now Bonneville’s SVP/Market Manager in Phoenix. He had glowing things to say about both Long and Maurer."
"Sean's exit won't be official until the end of the week. He'll be working through Friday June 16th before signing off, and making the move back east."
"Our pitch is that these brands have a connection to the market. That works for us, and that works because it's emotional. It works because it's local. It works because of the creative messaging behind it."
"The station produced a 5.6 share for the quarter in weekday prime (M-F 6a-7p) to finish 6th. That was a nine tenths of a point increase from their spring performance."