With the conference ditching longtime partner CBS and jumping to the Disney-owned ESPN/ABC this year, Sankey now presides over an SEC that is fully invested in broadcast revenue, period.
"CBS created a valuable brand by investing in something that was small, but distinct and marketing it each week as an can't miss event. That just wasn’t happening in the same way by 2023."
"During week one of the college football season, Nessler, Danielson and sideline reporter Jenny Dell will be in Bloomington, where the Indiana Hoosiers will host Ohio State."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."