"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"If the NBA is truly on the verge of its next dynasty, built around its best team and its best player. It might want to ensure those things still align. Greatness alone doesn’t guarantee attention anymore."
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"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."