"The North Star is to honor the relationship between audience and creator. If we’re going to tap into that commercially, we need to respect that foundation and not cheapen it just to try to push stuff out in a more efficient way, or to substitute."
"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."
"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."
"ESPN has an opportunity to use this moment not to preserve something that can never be replicated, but to build something that feels authentic to the next generation of basketball fans."
"Ernie Johnson returns as host alongside Charles Barkley, Shaquille O'Neal and Kenny Smith. The 25 dates mark a jump from the 20 regular season windows ESPN announced last season."
"Inside the NBA didn’t just cover basketball. It changed what sports television could be. And sometimes the best way to preserve a legacy is to know when you’ve reached the final buzzer."
"Next year we’re going bigger. More cities, more countries, team battles and a junior division for the next generation. We’re building the future of the sport."
"The biggest lesson from Inside the NBA's first season on ESPN isn't that the show suddenly became less talented, less entertaining, or less insightful. It's that audiences can't engage with a show they rarely see."
"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."
"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."
"When talent starts publicly pushing back against the direction, narrative and formula that executives have relied on for years, perhaps it's time for those executives to listen."